We’ve said it before - we hate waste. Re-using your Pinter means that you get the added benefit of not only great tasting flavour, but also reduces the amount of new materials needed to create a beer.
Our mission is to build an innovative, sustainable and social world of Fresh Beer. To make sure that we can confidently stand by this mission, we’re making a few small changes in the way that we manage our Fresh Presses and Fresh Beer Range. But don’t worry - this doesn’t mean any sacrifice for you!
1. The Fresh Test
We always try to ensure that we have enough Fresh Presses lined up and ready. This means that sometimes we make too much. However it’s completely unnecessary for Fresh Presses that are still fresh, to see the bin just because their best before dates have come around. To combat this, we’ll be retesting Fresh Press stock before their Best Before date comes around. They’ll go through the exact process as a newly made batch, testing the sensory quality and the micro levels in our lab, ensuring they are safe to brew. All Fresh Presses that pass our Fresh Test will go back on sale with a new Best Before date. So, if you receive a Fresh Press through your letterbox that has a ‘This Fresh Press has been retested and relabelled’ label, you know that it has been saved from being unnecessarily wasted and it’s good to get started in your Pinter.
2. New Fresh Beer Releases
To further combat waste, we’ve also been looking at our Fresh Beer Range. Our Brewing team loves working on new innovation styles and we enjoy bringing them to you. It’s the reason why we love our jobs. We’ll continue to launch new beer styles each month and have some really exciting launches in the pipeline (watch this space!). However, not all styles will be sticking around forever, with some new releases at your fingertips for limited periods of time. Our range will be reviewed regularly - so if you love a new Fresh Beer style, make sure you buy it, rate it in the app and tell us why you love it.
We’re grateful for your support and for being part of our community that is helping to improve the brewing industry's impact on the planet without sacrificing what you enjoy - Fresh Beer.